Employee Motivation Essay

First and foremost, I want to thank , who has been my advisor and mentor throughout my studies, and served as the chair of my dissertation committee. Without sir’s patient criticism, continual support, effective teaching, and constant challenge and encouragement to give my very best efforts to my undertakings, I would not have learned what I needed to nor been prepared to complete this dissertation and future work. Much of what I have learned about the craft of research has come from Sir, and I am forever grateful for the opportunity to have studied under his guidance. I also want to give thanks to my who has contributed immensely to my professional and personal development over the past two years. I would not have made it through this research without the support, encouragement, teaching, and friendship of fellow students in the program. CERTIFICATE This is to certify that the dissertation titled â€Å"EMPLOYEE MOTIVATION IN HYDRABAD INDUSTRY LTD† submitted by embodies the bonafied work done by her under supervision of I also declare that this dissertation is a result of her effort and no part of this research has been published earlier or been submitted as a project by her for any degree or diploma for any institute or university. Today HIL is a multi product, multi locational organization with a formidable network of branches, depots, stockiest and personnel spread all over India. HIL being backed by the organizational and technical expertise of the Birlas, also has a Board of directors comprising experienced personnel from Business, Finance and Industry. The Board is chaired by Mr. C. K. Birla. HIL’s product range include Fibre Cement roofing sheets in the name of CHARMINAR and MALABAR, Autoclaved Aerated Concrete Blocks and Panels called AEROCON, Calcium Silicate insulation product called HYSIL, Jointing material for Gaskets and Plant and machinery for these products. The Hyderabad industries LIMITED, Thrissur is situated 10 km away from the Thrissur town. The exact place where the company is situated is Athani, which is an industrial area. This company was incorporated in the year 1985 and commenced production in 1986 in the name as MALABAR BUILDING PRODUCTS, which was a joint venture by HIL and KSIDC (Kerala State Industries Development Corporation. Later in the year 2005 April the company was merged with the HIL completely from the KSIDC. And in the same year the company changed its name to HYDRABAD INDUSTRIES LIMITED. About 200 employees are working in HIL, Thrissur as a whole. In that 110 employees are working in plant, 72 are office staffs and 18 are bargaining staffs. The plant is working for 24 hours and there are three shifts per day. The whole plant is completely automated. The HIL Thrissur plant is producing only the AC roofing sheets in the name of CHARMINAR. Charminar AC Roofing Sheets have been the No. 1 roofing sheets of choice for more than 50 years now, providing roofing to millions of low cost houses and to industries, commercial businesses and for several public utilities. Charminar sheets are widely known for their superior quality and durability. The raw materials used in the production process are Fibre, fly ash, rag pulp and cement. Among these raw materials Fibre is importing from Brazil and Canada and cement is mainly bought from ACC cements. The Company mainly sells their products through dealers who are selected by the company. The finished products are mainly sold in the south India, especially in Tamil Nadu. The company has a visionary management and motivated team of dynamic workers sharing common vision and working in the union. The company is moving ahead with to innovate and provide excellent production. HIL is providing to have an operational efficiency compactable with global standards. As a socially organization, it has contributed significantly towards eco-friendliness and various social causes. The company has involved in conducting a lot of community welfare programme. In this year the company conducted a welfare programme named ‘SOUHRUTHAM 2008’. Mission and Vision of Hyderabad Industries Limited To maintain leadership in Fibre cement products industry and develop complementary products and services to strengthen the core business of building products. †¢ Fulfilment of market needs with cost effective solutions for enduring and enhanced customer satisfaction. †¢ Striving for excellence in all the area of company’s operation. †¢ Innovative solutions to create world class products and services fostering collective wisdom and commitment of employees to create corporate and group culture and values which they are proud to be part of. †¢ Maintain equitable balance between development and environmental needs of the society. Quality Policy Provide products and services that adequately and consistently meet specified and identified needs of customers by ? Continues upgrade of product value and by ? Building customer responsive environment ? In making and deliverance of the products and services Research & Development. Research and Development Centre of  Hyderabad Industries Limited is fully equipped with latest state-of-art technology, equipment and test facilities including Pilot Plants situated in ultra modern spacious building covering an area of about 11000 sft of main Building and about 16000 sft area of Pilot Plant. HIL, R & D centre is recognized by Department of Science and Technology Government of India. HIL have been conferred with the DSIR National Award for R & D efforts in industry for the year 2000 in the area of new materials for â€Å"AEROCON INSTA PANEL† Dedicated team of scientists and engineers are constantly working for product up gradation, optimum utilization of raw materials, development of substitute materials, new products and new product applications, saving substantial amount of foreign exchange for the country. The R & D Division has contributed in the following specific areas: †¢ Identification and development of environment friendly building products with emerging market needs. †¢ Emphasis on process optimization, cost reduction and development of value added products. †¢ Effective utilization of energy, water and waste material. †¢ Absorption of imported technical know-how. †¢ Development of new products i. e. Aerocon Insta – Panels, Access Flooring system, pressed sheets, fire protection boards, Light weight AAC Blocks, no n-asbestos jointing material for automobile industry etc. Quality Policy Provide products and services that adequately and consistently meet specified and identified needs of customers by ? Continues upgrade of product value and by ? Building customer responsive environment ? In making and deliverance of the products and services Philosophy HYDERABAD INDUSTRIES LIMITED is committed to good Corporate Governance. The Company has been following good principles of business over the years by following all the laws and regulations of the land with an emphasis on accountability, trusteeship, and integrity. It is our responsibility to ensure that the organization is managed in a manner that protects and furthers the interests of our stakeholders. INDUSTRIAL PROFILE Asbestos  is a group of  minerals  with long, thin fibrous  crystals. The word â€Å"asbestos† is derived from a  Greek  adjective meaning inextinguishable. The  Greeks  termed asbestos the â€Å"miracle mineral† because of its soft and pliant properties, as well as its ability to withstand heat. Asbestos became increasingly popular among manufacturers and builders in the late 19th century due to its resistance to heat, electricity and chemical damage, its sound absorption and tensile strength. When asbestos is used for its resistance to fire or heat, the fibers are often mixed with cement  or woven into fabric or mats. Asbestos was used in some products for its heat resistance, and in the past was used on electric oven and hotplate wiring for its  electrical insulation  at elevated temperature, and in buildings for its  flame-retardant  and insulating properties,  tensile strength, flexibility, and resistance to chemicals. The main product ASBESTOS CEMENT SHEET is primarily a cement based product were about 10-15% asbestos fiber is needed to reinforce the cement is weather proof, even through it absorbs moisture, the water will not pass through the product. Asbestos cement is used for corrugated sheets, slates, flat sheet for animal pens, cladding molded fitting, water system rain water gutters, down pipes, under ground pipes and sewer pipes, skills, chalkboards. Most of the asbestos consumed globally is chrysolite. Russia, Kazakhstan is major producers of asbestos. The studies across the globe had not found any increased risk of carrier to the workers even at the levels of fiber/cubic centimeter, whereas the Indian chrysolite cement industry works well bellow 0. 5 fiber/cubic centimeter. Historic usage Asbestos was named by the ancient Greeks who also recognized certain hazards of the material. The Greek geographer  Strabo  and the Roman naturalist  Pliny the Elder  noted that the material damaged lungs of slaves who wove it into cloth. Charlemagne, the first  Holy Roman Emperor, is said to have had a tablecloth made of asbestos. Wealthy  Persians, who bought asbestos imported over the  Hindu Kush, amazed guests by cleaning the cloth by simply exposing it to fire. According to  Biruni  in his book of  Gems, any cloths made of asbestos were called shastakeh. Some of the Persians believed the fiber was fur from an animal named  samandar that lived in fire and died when exposed to water. Some archeologists believe that ancients made shrouds of asbestos, wherein they burned the bodies of their kings, in order to preserve only their ashes, and prevent their being mixed with those of wood or other combustible materials commonly used in funeral pyres. Others assert that the ancients used asbestos to make perpetual wicks for  sepulchral  or other lamps. In more recent centuries, asbestos was indeed used for this purpose. Although asbestos causes skin to itch upon contact,  ancient literature  indicates that it was prescribed for diseases of the skin, and particularly for the itch. It is possible that they used the term  asbestos  for  alumen plumosum, because the two terms have often been confused throughout history. Asbestos became more widespread during the industrial revolution; in the 1860s it was used as insulation in the U. S. and Canada. Development of the first commercial asbestos mine began in 1879 in the  Appalachian  foothills of  Quebec. By the mid 20th century uses included fire retardant coatings, concrete, bricks, pipes and fireplace cement, heat, fire, and acid resistant gaskets, pipe insulation, ceiling insulation, fireproof drywall, flooring, roofing, lawn furniture, and drywall joint compound. Approximately 100,000 people in the United States have died, or will die, from asbestos exposure related to ship building. In the  Hampton Roads  area, a shipbuilding center,  mesothelioma occurrence is seven times the national rate. Thousands of metric tons of asbestos were used in  World War II  ships to wrap the pipes, line the boilers, and cover engine and turbine parts. There were approximately 4. 3 million shipyard workers in the United States during WWII; for every thousand workers about fourteen died of mesothelioma and an unknown number died from asbestosis. Asbestos fibers were once used in automobile  brake pads  and shoes. Since the mid-1990s, a majority of brake pads, new or replacement, have been anufactured instead with linings made of ceramic, carbon, metallic and  Aramid fiber  (Twaron  or  Kevlar—the same material used in  bullet-proof vests). Kent, the first  filtered cigarette  on the market, used crocidolite asbestos in its â₠¬Å"Micronite† filter from 1952 to 1956. The first documented death related to asbestos was in 1906. In the early 1900s researchers began to notice a large number of early deaths and lung problems in asbestos mining towns. The first diagnosis of  asbestosis  was made in England in 1924. By the 1930s, England regulated ventilation and made asbestosis an excusable work related disease, about ten years sooner than the U. S. The term  Mesothelioma  was not used in medical literature until 1931, and was not associated with asbestos until sometime in the 1940s. The United States government and asbestos industry have been criticized for not acting quickly enough to inform the public of dangers, and to reduce public exposure. In the late 1970s court documents proved that asbestos industry officials knew of asbestos dangers and tried to conceal them. In Japan, particularly after  World War II, asbestos was used in the manufacture of  ammonium sulphate  for purposes of rice production, sprayed upon the ceilings, iron skeletons, and walls of railroad cars and buildings (during the 1960s), and used for energy efficiency reasons as well. Production of asbestos in Japan peaked in 1974 and went through ups and downs until about 1990, when production began to drop severely. Commercially available roofing materials The weather proofing material is the topmost or outermost layer, exposed to the weather. Many different kinds of materials have been used as weather proofing material: †¢ Thatch  is roofing made of plant stalks in overlapping layers. †¢ Wheat  Straw, widely used in England, France and other parts of Europe. †¢ Sea grass, used in coastal areas where there are  estuaries  such as Scotland. Has a longer life than straw. Claimed to have a life in excess of 60 years. †¢ Shingles, called  shakes  in North America. Shingles  is the generic term for a roofing material that is in many overlapping sections, regardless of the nature of the material. The word is also used specifically to denote shingles made of wood. †¢ Red cedar. Life expectancy, up to 30 years. However, young growth red cedar has a short life expectancy. High cost. Should be allowed to breathe. †¢ Hardwood. Very durable roofing found in Colonial  Australian architecture, its use now limited to  restorations. †¢ Slate. High cost with a life expectancy of up to 200 years. Slate cleaves into thin sheets, making it much lighter than concrete tiles, though heavier than sheet steel and other light roof coverings. †¢ Stone slab. Heavy stone slabs (not to be confused with slate) 1†³-2†³ thick were formerly used as roofing tiles in some regions in England. Stone slabs require a very heavyweight roof structure, but their weight makes them storm proof. An obsolete roofing material. †¢ Ceramic  tile. High cost, life of more then 100 years. †¢ Imbrex and tegula, style dating back to ancient Greece and Rome. †¢ Metal shakes or shingles. Long life. High cost, suitable for roofs of 3/12 pitch or greater. Because of the flexibility of metal, they can be manufactured to lock together, giving durability and reducing assembly time. †¢ Mechanically seamed metal. Long life. High cost, suitable for roofs of low pitch such as 0. 5/12 to 3/12 pitch. †¢ Concrete, usually reinforced with fibres of some sort. Concrete tiles require a stronger roof structure than slate, as some owners have found to their cost. Asphalt shingle, made of bitumen embedded in an organic or fiberglass mat, usually covered with colored, man-made ceramic grit. Cheaper than slate or tiles. Various life span expectancies. †¢ Asbestos  shingles. Ver y long lifespan, fireproof and low cost but now rarely used because of health concerns. †¢ Membrane. Membrane roofing is in large sheets, generally fused in some way at the joints to form a continuous surface. †¢ Thermosetting plastic  (e. g. EPDM rubber). Synthetic rubber sheets adhered together with contact adhesive or tape. Primary application is big box store with large open areas and little vertical protrusions. †¢ Thermoplastic  (e. g. PVC,  TPO,  CSPE). Plastic sheets welded together with hot air creating one continuous sheet membrane. Can be rewelded with the exception of CSPE. Lends itself well to both big box and small roof application because of its hot air weld ability. †¢ Modified  bitumen  Ã¢â‚¬â€œ heat welded, asphalt adhered or installed with adhesive. Asphalt is mixed with polymers such as APP or SBS, then applied to fiberglass and/or polyester mat, seams sealed by locally melting the asphalt with heat, hot mopping of asphalt, or adhesive. Lends itself well to all applications. †¢ Built-Up Roof – Multiple plies of asphalt saturated organic felt or coated fiberglass felts. Plies of felt are adhered with hot asphalt, coal tar pitch or adhesive. Sprayed-in-Place Polyurethane Foam (SPUF) – Foam sprayed in-place on the roof, and then coated with a wide variety of coatings, or in some instances, covered with gravel. †¢ Fabric †¢ Polyester. †¢ PTFE (synthetic Fluor polymer) embedded in  fibre glass. †¢ Metal roofing. Generally a relatively inexpensive building material, unless  copper  is used. †¢ Galvanized steel  frequently manufactured with wavy corrugations to resist lateral flexing and fitted with exposed fasteners. Widely used for low cost and durability. Sheds are normally roofed with this material. Known as  Gal iron, it was the most extensively used roofing material of 20th century Australia, now replaced in popularity by steel roofing coated with an alloy of zinc and aluminum, claimed to have up to four times the life of galvanized steel. Standing-seam metal with concealed fasteners. †¢ Mechanically seamed metal with concealed fasteners contains sealant in seams for use on very low sloped roofs. †¢ Flat-seam metal with soldered seams. †¢ Glass Clear windows have been used since the invention of glass to cover small openings in a building. They provided humans with the ability to both let light into rooms while at the sam e time keeping inclement weather outside. Glass is generally made from mixtures of sand and silicates, and is very brittle. Modern glass â€Å"curtain walls† can be used to cover the entire facade of a building. Glass can also be used to span over a wide roof structure in a â€Å"space frame†. Ceramics, these are such things as tiles, fixtures, etc. Ceramics are mostly used as fixtures or coverings in buildings. Ceramic floors, walls, counter-tops, even ceilings. Many countries use ceramic roofing tiles to cover many buildings. Ceramics used to be just a specialized form of clay-pottery firing in kilns, but it has evolved into more technical areas. †¢ Foam More recently synthetic polystyrene or polyurethane foam has been used on a limited scale. It is light weight, easily shaped and an excellent insulator. It is usually used as part of a structural insulated panel where the foam is sandwiched between wood or cement. Department Profile The organization has mainly 5 departments. They are 1. HUMAN RESOURCE DEPARTMENT 2. FINANCE DEPARTMENT 3. PURCHASE DEPARTMENT 4. MARKETING DEPARTMENT. 5. PRODUCTION DEPARTMENT Organization chart of Human Resource Department [pic] The managing human resource in the organization is an important task. Human resource department is doing the management of human resource in the organization. Hyderabad Industries Limited follows a system in HR department that each authority coming under the General Manager (works) has to report directly to General Manager (Works) in the hierarchy. This will helps to speed up the communication flow in the organization. ORGANISATION CHART OF FINANCE DEPARTMENT Sound financial decisions have been one of the critical practices in the success of Hyderabad Industries Limited, Thrissur proper planning and long vision of the financial managers help the company to undergo to smooth sail. All monetary transactions of the company are handled and brought to account by the finance department. ORGANISATION CHART OF PURCAHSE DEPARTMENT The purchase manager is the only person who is the having the prime authority to make orders for the purchase of raw materials. After referring the stock report of raw materials and finished goods, the purchase manager purchase the raw- materials in order to ensure the continuous flow of production. ORGANISATION CHART OF PRODUCTION DEPARTMENT The production manager and his team are responsible for realizing the visions of the company within constraints of technical possibility. This involves coordinating the operations of various production activities and maintains a good flow of work without any blockage. ORGANISATION CHART OF MARKETING DEPARTMEN Product Profile Charminar Aerocon panels. Charminar Aerocon Panel is a unique factory developed product that fulfills the following Green Building concept. †¢ Raw material contains up to 40% Fly Ash (recycled power plant waste). †¢ Excellent Thermal and Sound Insulation. †¢ A good fire rating up to 2 hrs. -Depending upon thickness. Factory cured panel -Dry construction at site. †¢ Completely re-locatable. †¢ Proven suitable for seismic and cyclone prone zones Other Benefits: †¢ Fast track construction -Tongue and groove joining system allows faster construction. †¢ Light weight -allows easy handling a nd erection. †¢ Excellent water & termite resistance. †¢ Can be given any surface finish Applications: Charminar Roofing Sheets are an ideal building material for roofing and side-cladding in: †¢ Industrial/ Power Plant Cladding †¢ Control Room †¢ Prefabricated site offices †¢ Prefabricated Houses, Canteens and Rest Rooms †¢ Partitions †¢ Police Stations †¢ School Buildings Telephone Exchanges †¢ ATM Cubicles Charminar AC roofing Sheets. Charminar AC Roofing Sheets have been the No. 1 roofing sheets of choice for more than 50 years now. Providing roofing to millions of low cost houses and to industries, commercial businesses and for several public utilities. Charminar sheets are widely known for their superior quality and durability. Special Features †¢ Strong & durable †¢ Weather-proof †¢ Less noise during rains †¢ Non-corrosive Charminar Concreted Roofing Sheets are made from Fibre, Portland cement and Binder. F ibre in these sheets acts as reinforcement like steel in RCC. These are owing to their quality, strength & durability. These are manufactured to exceed the requirements of strength specified in the relevant Indian standards. Standards †¢ IS: 459-1992 Specification for Corrugated and Semi-Corrugated Asbestos Cement Sheets. †¢ IS: 3007 – 1999 Code of practice for laying of Asbestos Cement Sheets, Part-I, Corrugated Sheets. †¢ IS: 1626 (Part3) 1994 – Roofing fittings. Applications Charminar Roofing Sheets are an ideal building material for roofing and side-cladding in: †¢ Industrial buildings of all types †¢ Food Storage Go downs †¢ Warehouses & Cold Storages †¢ Poultry farms, dairy farms and other agricultural sheds †¢ Garages, Verandahs and Outhouses †¢ Houses †¢ School buildings Public Utility Sheds †¢ Cooling Towers †¢ Cinema Halls †¢ Stadiums †¢ Railway & Bus Stations | | |CHAPTER-2 | | | |INTRODUCTION | |TO | |EMPLOYEE MOTIVATION | INTRODUCTION The project work entitled a study on employee motivation with special reference to Hyderabad Industries Ltd; Thrissur is mainly conducted to identify the factors which will motivate the employees and the organizational functions in Hyderabad Industries Ltd, Thrissur. Management’s basic job is the effective utilization of human resources for achievements of organizational objectives. The personnel management is concerned with organizing human resources in such a way to get maximum output to the enterprise and to develop the talent of people at work to the fullest satisfaction. Motivation implies that one person, in organization context a manager, includes another, say an employee, to engage in action by ensuring that a channel to satisfy those needs and aspirations becomes available to the person. In addition to this, the strong needs in a direction that is satisfying to the latent needs in employees and harness them in a manner that would be functional for the organization. Employee motivation is one of the major issues faced by every organization. It is the major task of every manager to motivate his subordinates or to create the ‘will to work’ among the subordinates. It should also be remembered that a worker may be immensely capable of doing some work; nothing can be achieved if he is not willing to work. A manager has to make appropriate use of motivation to enthuse the employees to follow them. Hence this studies also focusing on the employee motivation among the employees of Hyderabad Industries Ltd. The data needed for the study has been collected from the employees through questionnaires and through direct interviews. Analysis and interpretation has been done by using the statistical tools and data’s are presented through tables and charts. RESEARCH PROBLEM The research problem here in this study is associated with the motivation of employees of Hyderabad Industries Limited, Thrissur. There are a variety of factors that can influence a person’s level of motivation; some of these factors include 1. The level of pay and benefits, 2. The perceived fairness of promotion system within a company, 3. Quality of the working conditions, 4. Leadership and social relationships, 5. Employee recognition 6. Job security 7. Career development opportunities etc. Motivated employees are a great asset to any organisation. It is because the motivation and Job satisfaction is clearly linked. Hence this study is focusing on the employee motivation in the organisation. The research problem is formulated as follows: literature Review Rensis Likerthas called motivation as the core of management. Motivation is the core of management. Motivation is an effective instrument in the hands of the management in inspiring the work force . It is the major task of every manager to motivate his subordinate or to create the will to work among the subordinates . It should also be remembered that the worker may be immensely capable of doing some work, nothing can be achieved if he is not willing to work . creation of a will to work is motivation in simple but true sense of term. Motivation is an important function which very manager performs for actuating the people to work for accomplishment of objectives of the organization . Issuance of well conceived instructions and orders does not mean that they will be followed . A manager has to make appropriate use of motivation to enthuse the employees to follow them. Effective motivation succeeds not only in having an order accepted but also in gaining a determination to see that it is executed efficiently and effectively. In order to motivate workers to work for the organizational goals, the managers must determine the motives or needs of the workers and provide an environment in which appropriate incentives are available for their satisfaction . If the management is successful in doing so; it will also be successful in increasing the willingness of the workers to work. This will increase efficiency and effectiveness of the organization . There will be better utilization of resources and workers abilities and capacities. The concept of motivation The word motivation has been derived from motive which means any idea, need or emotion that prompts a man in to action. Whatever may be the behavior of man, there is some stimulus behind it . Stimulus is dependent upon the motive of the person concerned. Motive can be known by studying his needs and desires. There is no universal theory that can explain the factors influencing motives which control mans behavior at any particular point of time. In general, the different motives operate at different times among different people and influence their behaviors. The process of motivation studies the motives of individuals which cause different type of behavior. 2. 2 Definition of Motivation. According to Edwin B Flippo, â€Å"Motivation is the process of attempting to influence others to do their work through the possibility of gain or reward. 2. 3 Significance of Motivation Motivation involves getting the members of the group to pull weight effectively, to give their loyalty to the group, to carry out properly the purpose of the organization. The following results may be expected if the employees are properly motivated. 1. The workforce will be better satisfied if the management provides them with opportunities to fulfill their physiological and psychological needs. The workers will cooperate voluntarily with the management and will contribute their maximum towards the goals of the enterprise. 2. Workers will tend to be as efficient as possible by improving upon their skills and knowledge so that they are able to contribute to the progress of the organization. This will also result in increased productivity. 3. The rates of labor’s turnover and absenteeism among the workers will be low. 4. There will be good human relations in the organization as friction among the workers themselves and between the workers and the management will decrease. 5. The number of complaints and grievances will come down. Accident will also be low. 6. There will be increase in the quantity and quality of products. Wastage and scrap will be less. Better quality of products will also increase the public image of the business. 2. 4 Motivation Process. 1. Identification of need 2. Tension 3. Course of action 4. Result –Positive/Negative 5. Feed back 2. 5 Theories of Motivation. Understanding what motivated employees and how they were motivated was the focus of many researchers following the publication of the Hawthorne study results (Terpstra, 1979). Six major approaches that have led to our understanding of motivation are Mcclelland’s Achievement Need Theory, Behavior Modification theory; Abraham H Mallows need hierarchy or Deficient theory of motivation. J. S. Adam’s Equity Theory, Vrooms Expectation Theory, Two factor Theory. McClelland’s Achievement Need Theory. According to McClelland’s there are three types of needs; Need for Achievement (n Ach); This need is the strongest and lasting motivating factor. Particularly in case of persons who satisfy the other needs. They are constantly pre occupied with a desire for improvement and lack for situation in which successful outcomes are directly correlated with their efforts. They set more difficult but achievable goals for themselves because success with easily achievable goals hardly provides a sense of achievement. Need for Power (n Pow) It is the desire to control the behavior of the other people and to manipulate the surroundings. Power motivations positive applications results in domestic leadership style, while it negative application tends autocratic style. Need for affiliation (n Aff) It is the related to social needs and creates friendship. This results in formation of informal groups or social circle. Behavioral Modification Theory; According to this theory people behavior is the outcome of favorable and unfavorable past circumstances. This theory is based on learning theory. Skinner conducted his researches among rats and school children. He found that stimulus for desirable behavior could be strengthened by rewarding it at the earliest. In the industrial situation, this relevance of this theory may be found in the installation of financial and non financial incentives. More immediate is the reward and stimulation or it motivates it. Withdrawal of reward incase of low standard work may also produce the desired result. However, researches show that it is generally more effective to reward desired behavior than to punish undesired behavior. Abraham H Maslow Need Hierarchy or Deficient theory of Motivation. The intellectual basis for most of motivation thinking has been provided by behavioral scientists, A. H Maslow and Frederick Heizberg, whose published works are the â€Å"Bible of Motivation†. Although Maslow himself did not apply his theory to industrial situation, it has wide impact for beyond academic circles. Douglous Mac Gregor has used Maslow’s theory to interpret specific problems in personnel administration and industrial relations. The crux of Maslow’s theory is that human needs are arranged in hierarchy composed of five categories. The lowest level needs are physiological and the highest levels are the self actualization needs. Maslow starts with the formation that man is a wanting animal with a hierarchy of needs of which some are lower ins scale and some are in a higher scale or system of values. As the lower needs are satisfied, higher needs emerge. Higher needs cannot be satisfied unless lower needs are fulfilled. A satisfied need is not a motivator. This resembles the standard economic theory of diminishing returns. The hierarchy of needs at work in the individual is today a routine tool of personnel trade and when these needs are active, they act as powerful conditioners of behavior- as Motivators. Hierarchy of needs; the main needs of men are five. They are physiological needs, safety needs, social needs, ego needs and self actualization needs, as shown in order of their importance. Fig (2. 1) The above five basic needs are regarded as striving needs which make a person do things. The first model indicates the ranking of different needs. The second is more helpful in indicating how the satisfaction of the higher needs is based on the satisfaction of lower needs. It also shows how the number of person who has experienced the fulfillment of the higher needs gradually tapers off. Physiological or Body Needs: – The individual move up the ladder responding first to the physiological needs for nourishment, clothing and shelter. These physical needs must be equated with pay rate, pay practices and to an extent with physical condition of the job. Safety: – The next in order of needs is safety needs, the need to be free from danger, either from other people or from environment. The individual want to assured, once his bodily needs are satisfied, that they are secure and will continue to be satisfied for foreseeable feature. The safety needs may take the form of job security, security against disease, misfortune, old age etc as also against industrial injury. Such needs are generally met by safety laws, measure of social security, protective labor laws and collective agreements. Social needs: – Going up the scale of needs the individual feels the desire to work in a cohesive group and develop a sense of belonging and identification with a group. He feels the need to love and be loved and the need to belong and be identified with a group. In a large organization it is not easy to build up social relations. However close relationship can be built up with at least some fellow workers. Every employee wants too feel that he is wanted or accepted and that he is not an alien facing a hostile group. Ego or Esteem Needs: – These needs are reflected in our desire for status and recognition, respect and prestige in the work group or work place such as is conferred by the recognition of ones merit by promotion, by participation in management and by fulfillment of workers urge for self expression. Some of the needs relate to ones esteem e. g. ; need for achievement, self confidence, knowledge, competence etc. On the job, this means praise for a job but more important it means a feeling by employee that at all times he has the respect of his supervisor as a person and as a contributor to the organizational goals. Self realization or Actualization needs: – This upper level need is one which when satisfied provide insights to support future research regarding strategic guidance for organization that are both providing and using reward/recognition programs makes the employee give up the dependence on others or on the environment. He becomes growth oriented, self oriented, directed, detached and creative. This need reflects a state defined in terms of the extent to which an individual attains his personnel goal. This is the need which totally lies within oneself and there is no demand from any external situation or person. J. S Adams Equity Theory Employee compares her/his job inputs outcome ratio with that of reference. If the employee perceives inequity, she/he will act to correct the inequity: lower productivity, reduced quality, increased absenteeism, voluntary resignation. Vrooms Expectation Theory Vroom’s theory is based on the belief that employee effort will lead to performance and performance will lead to rewards (Vroom, 1964). Reward may be either positive or negative. The more positive the reward the more likely the employee will be highly motivated. Conversely, the more negative the reward the less likely the employee will be motivated. Two Factor Theory Douglas McGregor introduced the theory with the help of two views; X assumptions are conservative in style Assumptions are modern in style. X Theory †¢ Individuals inherently dislike work. †¢ People must be coerced or controlled to do work to achieve the objectives. †¢ People prefer to be directed Y Theory †¢ People view work as being as natural as play and rest †¢ People will exercise self direction and control towards achieving objectives they are committed to †¢ People learn to accept and seek responsibility. 2. 6 Types of Motivation. Intrinsic motivation occurs when people are internally motivated to do something because it either brings them pleasure, they think it is important, or they feel that what they are learning is morally significant. Extrinsic motivation comes into play when a student is compelled to do something or act a certain way because of factors external to him or her (like money or good grades) 2. 7 Incentives An incentive is something which stimulates a person towards some goal. It activates human needs and creates the desire to work. Thus, an incentive is a means of motivation. In organizations, increase in incentive leads to better performance and vice versa. Need for Incentives Man is a wanting animal. He continues to want something or other. He is never fully satisfied. If one need is satisfied, the other need need arises. In order to motivate the employees, the management should try to satisfy their needs. For this purpose, both financial and non financial incentives may be used by the management to motivate the workers. Financial incentives or motivators are those which are associated with money. They include wages and salaries, fringe benefits, bonus, retirement benefits etc. Non financial motivators are those which are not associated with monetary rewards. They include intangible incentives like ego-satisfaction, self-actualization and responsibility. INCENTIVES Financial Incentives Non-financial incentives – Wages and Salaries. – Competition – Bonus – Group recognition – Medical reimbursement – Job security – Insurance – Praise – Housing facility – Knowledge of result – Retirement benefits. – Workers participation. – Suggestion system. – Opportunities for growth 2. 8 Motivation is the key to performance improvement There is an old saying you can take a horse to the water but you cannot force it to drink; it will drink only if it’s thirsty – so with people. They will do what they want to do or otherwise motivated to do. Whether it is to excel on the workshop floor or in the ‘ivory tower’ they must be motivated or driven to it, either by themselves or through external stimulus. Are they born with the self-motivation or drive? Yes and no. If no, they can be motivated, for motivation is a skill which can and must be learnt. This is essential for any business to survive and succeed. Performance is considered to be a function of ability and motivation, thus: †¢ Job performance =f(ability)(motivation) Ability in turn depends on education, experience and training and its improvement is a slow and long process. On the other hand motivation can be improved quickly. There are many options and an uninitiated manager may not even know where to start. As a guideline, there are broadly seven strategies for motivation. There are broadly seven strategies for motivation. †¢ Positive reinforcement / high expectations †¢ Effective discipline and punishment †¢ Treating people fairly †¢ Satisfying employees needs †¢ Setting work related goals †¢ Restructuring jobs †¢ Base rewards on job performance Essentially, there is a gap between an individual’s actual state and some desired state and the manager tries to reduce this gap. Motivation is, in effect, a means to reduce and manipulate this gap. | | |CHAPTER-3 | |RESEARCH METHODOLOGY | SCOPE OF THE STUDY The study is intended to evaluate motivation of employees in the organization. A good motivational program procedure is essential to achieve goal of the organization. If efficient motivational programmes of employees are made not only in this particular organization but also any other organization; the organizations can achieve the efficiency also to develop a good organizational culture. Motivation has variety of effects. These effects may be seen in the context of an individual’s physical and mental health, productivity, absenteeism and turnover. Employee delight has to be managed in more than one way. This helps in retaining and nurturing the true believers â€Å"who can deliver value to the organization. Proliferating and nurturing the number of â€Å"true believers† [1]is the challenge for future and present HR managers. This means innovation and creativity. It also means a change in the gear for HR polices and practices. The faster the organizations nurture their employees, the more successful they will be. The challenge before HR managers today is to delight their employees and nurture their creativity to keep them a bloom. This study helps the researcher to realize the importance of effective employee motivation. This research study examines types and levels of employee motivational programmes and also discusses management ideas that can be utilized to innovate employee motivation. It helps to provide insights to support future research regarding strategic guidance for organizations that are both providing and using reward/recognition programs Objectives of the study Primary objective 1. To study the important factors which are needed to motivate the employees. Secondary Objective. 1. To study the effect of monetary and non-monetary benefits provided by the organization on the employee’s performance. 2. To study the effect of job promotions on employees. 3. To learn the employee’s satisfaction on the interpersonal relationship exists in the organization. To provide the practical suggestion for the improvement of organization’s performance Research methodology. Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. According to Clifford woody, â€Å"research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis†[2] Sampling Design. A sample design is a finite plan for obtaining a sample from a given population. Simple random sampling is used for this study. Universe. The universe chooses for the research study is the employees of Hyderabad Industries Ltd. Sample Size. Number of the sampling units selected from the population is called the size of the sample. Sample of 50 respondents were obtained from the population. Sampling Procedure. The procedure adopted in the present study is probability sampling, which is also known as chance sampling. Under this sampling design, every item of the frame has an equal chance of inclusion in the sample. Methods of Data Collection. The data’s were collected through Primary and secondary sources. 1. Primary Sources. Primary data are in the form of â€Å"raw material† to which statistical methods are applied for the purpose of analysis and interpretations. The primary sources are discussion with employees, data’s collected through questionnaire. 2. Secondary Sources. Secondary data’s are in the form of finished products as they have already been treated statistically in some form or other. The secondary data mainly consists of data and information collected from records, company websites and also discussion with the management of the organization. Secondary data was also collected from journals, magazines and books. 3. Nature of Research. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. 4. Questionnaire. A well defined questionnaire that is used effectively can gather information on both overall performance of the test system as well as information on specific components of the system. A defeated questionnaire was carefully prepared and specially numbered. The questions were arranged in proper order, in accordance with the relevance. 5. Nature of Questions Asked. The questionnaire consists of open ended, dichotomous, rating and ranking questions. Pre-testing A pre-testing of questionnaire was conducted with 10 questionnaires, which were distributed and all of them were collected back as completed questionnaire. On the basis of doubts raised by the respondents the questionnaire was redialed to its present form. Sample A finite subset of population, selected from it with the objective of investigating its properties called a sample. A sample is a representative part of the population. A sample of 50 respondents in total has been randomly selected. The response to various elements under each questions were totaled for the purpose of various statistical testing. Variables of the Study. The direct variable of the study is the employee motivation Indirect variables are the incentives, interpersonal relations, career development opportunities and performance appraisal system.

Analysis of The Cool Web by Robert Graves Essay

Why is the title of the poem â€Å"The cool web†? Give a reason for your answer. The poem discusses an adult’s predisposition to use linguistic dexterity to avoid the consequences of extreme emotion. The title combines two words, â€Å"cool† and â€Å"web†, each of which evokes a strong impression, to create a third even more evocative image. There are many English expressions which use the word â€Å"cool† to convey repressing emotion. This usage is similar to using â€Å"calm†: â€Å"cool down†, â€Å"don’t lose your cool†, â€Å"go and cool off†, â€Å"cool it!† and so on. Even the slang interpretation of â€Å"cool† in the sense of fashionable or sophisticated conjures up the idea of a relaxed and casual attitude. In the context of the poem, â€Å"cool† can be seen as synonymous with a lack of passion and an increase of self-control. â€Å"Web† is used to convey the sense of being enveloped by a layer which inhibits freedom. Graves could have used â€Å"net† or â€Å"mesh†, however those words lack the sinister connotation of the most common use of â€Å"web†: that of a â€Å"spider’s web†. In this sense, there is an air of vulnerability and menace; the spider’s prey has not chosen to be caught in the web, but is ensnared nevertheless. The combination of â€Å"cool† and â€Å"web† creates an image of forced composure. The â€Å"cool web† is a linguistic lobotomy which life imposes on humankind. What is the effect of the repetition of ‘hot’ and ‘dreadful’ in the first stanza? The first stanza creates a threatening atmosphere. The adjectives used are  intense: the day is not warm, it is hot; the evening is not dark, but black; the soldiers are full of dread, not just alarming. (Although now used in the same way as frightening, â€Å"dreadful† really describes a greater level of terror.) This development of menace is further emphasised by the repetition of the â€Å"hot† and â€Å"dreadful†. The point is driven home to the reader. If Graves had used synonyms – blistering for â€Å"hot† and frightening for â€Å"dreadful† – in the second instances of each, the meaning would be essentially unchanged. However, the sound and rhythm of the stanza would be significantly affected. The effect is also assisted by repeating not only â€Å"hot†, but the assonance and alliteration of the phrase â€Å"how hot†. The repetition and emphasis of â€Å"hot† in lines 1 and 2 also provides contrast between the word â€Å"cool† in the title and â€Å"chill† in line 5. â€Å"Cool† and â€Å"coldly† are also used in the body of the poem in contrast to â€Å"hot†. (This emphasis through repetition is used a number of times: in the second stanza with â€Å"spell†; in line 10 with â€Å"too much† and in the last stanza with â€Å"facing†.) Who are ‘we’ in the second stanza (line 5)? The use of â€Å"but† at the beginning of line 5 contrasts â€Å"we† from the children of the first stanza and presumably Graves therefore means adults. Adults have a more sophisticated command of language with which to interpret events. Children are direct in their approach to the world and do not attempt to obscure reality for any reason. On meeting an overweight person, a young child will cheerfully ask them why they are so fat. An adult would be unlikely to broach the subject at all. Children simply state what they think; adults use euphemisms and oblique vocabulary to ward off unwelcome emotions. Comment on the use of: The adjectives ‘cruel’ to describe the rose’s scent and ‘overhanging’ to  describe the night (lines 6 and 7). The reader is jolted as these adjectives are associated with unfamiliar subjects. This is a form of foregrounding to draw attention to the language of the poem. The use of â€Å"cruel† to describe the scent of a rose is especially jarring. Almost without exception the rose is a symbol of romance and love, not one of cruelty. Graves seems to be implying that anything that intrudes – even something pleasant – is objectionable and to be â€Å"dulled†. By describing the night as â€Å"overhanging† Graves refers to the sense of intimidation, of something unexpected looming over us. The poet then tells us that this should – and can be – be spelled away as undesirable. The verb ‘spell’ in the phrase ‘we spell away’ (lines 7 and 8) Graves exploits a double meaning of â€Å"spell† to intertwine the ideas of language and trickery. In the linguistic context â€Å"spell† means to form a word by arranging its constituent letters in the correct order. ‘Spell† also means to influence someone or something by means of magical powers. In this way, the poet concentrates a number of images into a single word. An adult’s desire to misrepresent reality is a form of magical spell, but it requires the ability to spell words. (Graves also uses this technique in line 1 by describing children as â€Å"dumb†. This could mean that they are stupid and therefore unable to manipulate and distort the world. It could also mean that children have no linguistic faculty as in â€Å"deaf and dumb.† Of course, he means both.) Explain how, in your opinion, ‘the cool web’ may protect one against ‘too much joy or too much fear’ (lines 5 to 11). â€Å"The cool web† of language is used to rationalise extreme emotions. Instead of reacting instinctively to a situation, we can drown it in verbose explanations. From pulpit to parliament, and from lawyer to liar, we use language to distort reality to suit ourselves. It is through language that we can persuade ourselves that the noise we hear in the night is just the  cat and not a violent burglar. This is the basis for Graves’s reference to retreating from â€Å"too much fear.† Less obvious is the desire to protect ourselves from â€Å"too much joy†, a condition that would appear to be desirable. Perhaps the poet believes that we are unable to cope adequately with either extreme of fortune. There are a number of superstitions in this regard such as labelling something as being â€Å"too good to be true†. It may be that Graves is suggesting that we subconsciously know that we can’t sustain a state of delight for long and that the pain of the ensuing disappointment is not worth the moment of joy. It reflects a low-risk paradigm where we would forego the highs to avoid the subsequent inevitable lows. What indications are there in stanza 4 to show us what the speaker’s attitude is towards such protection? The phrases â€Å"self-possession† and â€Å"throwing off† show us that the speaker believes that the protection which language offers is an imposition and not a natural state of affairs. He notes that this enforced situation controls us for our whole life until we die. While implying that this protection is a burden, Graves also tells us that without it we would go mad. In other words, this protection is a necessary evil. Why do references to the day, the rose, the night and the soldiers recur throughout the poem? These words occur in the first, second and fourth (last) stanzas. The repetition in the second stanza and the fourth stanza fulfil different purposes. The reference in the second stanza forms the basis for a contrast with the initial reference in the first stanza. In the first stanza these objects are described via a child’s simple outlook: hot and dreadful. In the second stanza the same words are described via an adult’s more complex, language-distorted view. The last stanza has a different form than the first three; it breaks a  pattern of 4-line stanzas and, by doing so, demands extra attention from the reader. In this last stanza the words â€Å"day†, â€Å"rose†, â€Å"night† and â€Å"drums† are listed simply without adjectives. This neatly reminds the reader of the beginning of the poem and completes the comparison between children and adults, and their differing use of language. Briefly state the speaker’s conclusion about the role of language in our lives (lines 13 to 18). The speaker concludes that we need language to protect ourselves from the reality of life. Graves states that without the capacity for persuading ourselves that situations are not what they appear, we would find it impossible to cope and would go mad. The diction (choice of words), structure, rhythm and tone of the first and last stanzas are markedly different. What do you think the purpose of these differences is? The first three stanzas have a relatively simple rhyme scheme of A B C C. The effect of lines 3 and 4 of each of these stanzas rhyming is that each stanza is concluded firmly. Three stanzas with the same structure creates a pattern and an expectation that the next stanza will be the same. The fact that it is not is a surprise and a type of foregrounding. The last stanza has a rhyme of A B C D C D and this difference in structure alerts the reader and demands additional attention. This warning is welcome as the message in the last stanza is far more direct than previously where metaphor and allusion are used. The last line states unequivocally â€Å"we shall go mad no doubt.† It is in this last stanza that Graves delivers his judgement on our use of language.

Of Mice and Men Empathy Task

Empathy Task Well here I am again on the same old ranch, alone. My friend is being chassed!! I lost my dream, my friends and my dog. When I had all those, it made me feel kinda special, I s'pose, ain't too many guys around here who have friends; who have dreams especially these days. Most of them just dont care or they pretend they don’t, goddam depression, I wasn’t one of those guys, I had friends and dreams and hopes and†¦ . Anyhow, Lennie's gone now. They are gonna found him and kill him or he will never return, for sure i am not seeing him again!I gotta say even if he was a crazy bastard that shattered my dream, does anyone knows how bad that feels!! One day you are making plans and the other day you realize that it’s never gonna happen. I lost Lennie as well, he was someone to talk to and I hope he finds the damn rabbits he always wanted, in fact; he was the one that told me about the dream in the first place. I will miss him. I am so pissed off about a ll these things!! She did it, that bitch, Curley's Wife. Ever since I met her I knew she was bad.Never expected it to end the way it did though. I didn't expect to find her dead on the floor. I mean who did. I panicked at first but I knew what to do, I had to tell George before everybody else. It was all her fault. She was the one who came to Lennie, I mean; Lennie wouldn’t have touched her, poor bastard. Lennie was a good man and i know he didn’t do it on purpose! Thing aren’t going back though, I lost all of my dreams and hopes in that split second that I realized she was dead! She was responsible, i wanted to kill her, but she was already dead!!I hate her and that scum, Curley, I bet my life he was the one that told Carlosn to shoot my dog!! Bloody ‘hand fulla Vaseline' Still if it had to be done I prefer to have done it myself. He was my dog, my companion, my friend. I don't know how I am going to get through the last few years of my life without him. I shoulda done it myself. They would let me leave this ranch but where would I go. I can't go to the farm on my own can I. The thought of leaving my dog behind, is just too powerful so I've decided I'm not going anywhere.People leave, I am staying here alone until I rot in the ground. My dog just goes round and round in my head. If George leaves as well, life will be back to normal like it was before Lennie and George turned up. The same old people as before. Curley will still be cocky except that he will be single know and I will be the same old man with no friends at all know that my dog is gone as well. I don’t have many reasons to keep living after this, my friends are gone and my dream is shuttered!! I hate not being able to help in the fields.I miss it so much. I don't like being here in this place all day by myself. I have spent the best years of my life working in someone else’s ranch, only to lose one hand and end up with little money!! George and Lennie were my only chance of making my dream come true!! I was gonna spent every penny I had so that i could be a bit closer to the American dream which is now something that I will never succeed. I am at the end of a long hard-working career that offered me a crap life, I can’t fix the things know, i mean i would if i could but I just can’t!!I can’t get over with the fact that I could have made it!! We were gonna get a little place and we were gonna have a big vegetable patch and all kind of good things! No one was gonna throw me out of there when I was gonna be at my oldest!! I was so close! George also started to believe that it was coming true but all of a sadden everything went down! I can’t do this anymore, why did I not die instead of being left to feel all this pain. They should have let me die†¦

Constructing the Written Evidence-Based Proposal Essay

Constructing the Written Evidence-Based Proposal - Essay Example Implementing standardized screening tools and initiating treatment based on established protocols, can prevent disease progression and an increased complication rate. These interventions can potentially decrease the length of stay and health care costs. Medical researchers have researched on this syndrome and have come up with the possible solutions to curb it. Once identified and confirmed, the patient must learn to administer injections, monitor his or her blood sugar and count carbohydrates. This medical condition requires consistent care, but technological advancement n monitoring this condition has made it possible to rectify this condition. This technology will prove extremely useful if physicians and medical personal take the initiative to educate type 1 diabetes mellitus patients, on how to use it for continuous and effective self-management of their disease. One of the devices that apply this technology is the Guarding RT, which provides users with constant glucose readings and has alarms for hypoglycemia and hyperglycemia. In addition, physicians and support medical personnel should educate and encourage type 1 diabetes mellitus patients to use rapid-acting insulin instead of regular insulin. Rapid-active insulin, which is used after every meal, is more effective than regular insulin in the control of postprandial blood glucose levels and also brings about fewer episodes of postprandial hypoglycemia than regular insulin. For juvenile patients to control their type 1 diabetes effectively, they need to make independent decisions on a daily basis concerning insulin intake, diet, and exercise. The new solution entails involving family physicians in the encouragement of patients manage their condition on a constant basis by teaching them techniques of tight glycemic control, through accurate and rapid adjustment of insulin dosages and changing their lifestyle in a manner that reduces the risk of developing complications (Wakefield, 2011). Keywords: diabete s mellitus, postprandial blood glucose, juvenile patients, Guarding RT. Problem statement Current methods of managing diabetes mellitus type 1 involve insulin replacement therapy, dietary management, and careful blood glucose monitoring using glucose monitors. Current methods of glycemic control are quite complicated and, therefore, juveniles with diabetes type 1 mellitus have to visit the hospital on a regular basis for accurate blood glucose level checks. Additionally, they have to visit a healthcare facility during cases of sudden hyperglycemia or hypoglycemia which may have adverse effects on health. When sugar levels in the blood build up, as a result of lack of insulin, several complications can arise. One is dehydration as a result of increased urination as the body tries to clear this excess sugar fro the body. Alot of water is therefore lost through this process. Another complication that results are weight loss. Loss of sugar in the body translates to loss of calories that provide the energy required in the body. Dehydration also contributes to this weight loss. Diabetic Ketoacidosis can also result. This is an extremely severe complication that arises from the increased pile up of excess sugar, acids, and dehydration. This should be curbed immediately as it is life-threatening. Damage to the body can also result if not treated early. High sugar levels in t

Management of Technology report Essay Example | Topics and Well Written Essays - 4000 words

Management of Technology report - Essay Example The theories that are related to the strategic decision making process and the organizational structure and culture, could be important for realizing the challenges that such initiatives would have to face, either in the short or the long term. The technology management process can have a series of forms. In any case, every technology management process needs to be based on Strategy (Figure 1 below). Strategy, as the key element of the technology management process is supported by certain activities, such as identification, selection, acquisition, exploitation and protection (Figure 1). Among the activities supporting the technology management process, particular emphasis should be given to exploitation; the specific activity reflects the methods used for converting the technologies into products that would have many chances to succeed in the global market (Lecture Notes). Supporting exploitation activities can highly benefit modern firms since exploitation is related to important benefits, such as the realization of the value of knowledge in the development of daily business operations and the increase of the involvement of technology in the implementation of business plans (Lecture Notes). In any case, the technology management strategies used in organizations are not standardized. Rather, they can be differentiated according to the organizational culture, the resources available and the targets set in regard to the relevant project. In addition, the technology management strategy introduced in each organization needs to be aligned with the organization’s existing strategies, as based on organizational culture and vision. For example, in businesses where innovation and initiatives are not particularly supported, the efforts for implementing a technology management process could face barriers and delays; this is the case of hard companies, as described in the model presented in Figure 2. On the other

The Historical and Socio-political Context on the Poor Essay

The Historical and Socio-political Context on the Poor - Essay Example It is within this wider perspective that this essay analyses child welfare services in the UK, particularly in Wales. The essay begins by providing a brief overview of the historical influences, ideological framework, and organisation and delivery of child welfare services in the UK. It afterwards presents an overview of the nature and level of child poverty in the region and a comprehensive analysis of the efforts of the UK government and the Welsh Assembly Government to address the problem. Since the beginning of the welfare state, concern for child poverty by consecutive UK administrations has varied. Even though rates of child poverty in the earlier period were comparatively low in comparison to the current period, issues were raised with regard to whether the Beveridge approach—health care services are provided and funded through taxes, also called ‘socialised medicine model’—was sufficient to safeguard children from economic instability (Walker, 1999, p. 155). In the 1980s and 1990s, the rates of child poverty increased dramatically, manifesting high rates of unemployment and instability in international economy. Much expectation and optimism arose during the introduction of the UK Labour Government in 1997. Former Prime Minister Tony Blair backed up this expectation in 1999 in his speech (Waldfogel, 2010, p. 34): â€Å"Our historic aim will be for ours to be the first generation to end child poverty†. National objectives were eventually formulated. There was a programme to cut down the rate of poverty by 2005 and to eliminate child poverty completely by 2020 (Bevan Foundation, 2010, p. 30). In the meantime, in Wales, there was general advocacy or this motivation and determination to address child poverty. The former Minister for Children reconfirmed the stance of the Welsh Assembly Government in 2004:

The history of jazz in America before the 1900s Research Paper

The history of jazz in America before the 1900s - Research Paper Example Consequently, jazz is in many ways a symbol for the American idea of democracy3. The cortex of jazz comprises of numerous layers, varying from hard and soft, in that it is complex in structure and hard to take apart. However, the history appears displaced and the styles contradictory because one experiences a puzzling series of shifts in place, person and style. Those who mostly dominated in the music include important but actually unrelated figures in New York, Negroes in New Orleans and white musicians in Chicago. Although there is a disastrous split in jazz launched by the swing era and increased during the days of bebop with the alleged progressive jazz, upon looking and listening closely there is appearance of both order and continuity4. Therefore, jazz is a new genre of music with distinct rhythmic and melodic character, one that regularly involves improvisation of a minor type in changing tune’s phrases and accents but of a major sort in creating music ex- temporaneousl y, instantly. Consequently, there is alteration of melody or underlying chords in the course of creating jazz. In addition, according to a standard scheme the rhythmic valuations of notes may be syncopated or not, lengthened or shortened, or there may be no steady pattern of rhythmic variations provided a steady beat remains understood or clear. The beat which serves as a solid rhythmic base for the improvisation of soloists or groups playing eight or twelve measures, or some multiple or dividend thereof is mainly four quarter-notes to the bar5. The History of Jazz in America Before 1900 In British North America, almost 240,000 about 20 percent of the... The American people value and respect the development of jazz as a form of music. This is because they consider it as a form of expressing their national and cultural identity. This form of music has its roots in the early slaves from America. The main reason of referring to jazz as improvisional music is that it draws its musical and rhythmic styles strongly upon the ragtime, blues, gospel and other African-American styles. Jazz originated from New Orleans amongst the black population as the bequest of slave trade that mainly found the city the first port of call . The development of jazz in America was rather a slow process but ultimately growing in to the current famous jazz music. It has its roots from the African slaves taken from their homes to America. These slaves had a rich diversity in African Folk songs that they highly appreciated. Unfortunately, when they arrived in America, they were under very strict laws and regulations. Their masters did not allow them to practice an y other culture other than that of slaves. They did not allow these Africans to explore their music diversity. As they suffered in the hands of their masters, these slaves turned to music as a form of relief. This music developed for a long time and eventually became the popular jazz music. During the eighteenth and nineteenth century, the American people considered jazz as an important form of music. This is because it became a way of expression and national identity

New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behaviour - Essay Example This paper provides a critical discussion of how the presence of social media influences or shapes consumer behaviour with real-world examples of social media as a contemporary marketing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated content materials have improving the ability of consumers to publish their opinions about products and services and also improve the relationships with the global and local communities. Social networking sites such as Facebook and Twitter allow for instant publication of thoughts and ideas whilst also providing consumers with a new visibility, especially related to video-sharing, that fulfils their needs for affiliation. Bainbridge (2009) informs that consumers are also demanding portability with their electronic devices, thus advance ments in smart phone development and similar devices give portable access to social networking to serve as a form of diary for their current thoughts and impressions on a variety of different subjects and social commentaries. This contemporary access to new media is effective in satisfying consumers of many different socio-cultural and socio-economic backgrounds due to inherent needs and motivations that are shared by virtually all consumers globally. â€Å"A whole range of psychogenic drives stems from our social environment, culture and social group interactions† (Evans, Jamal & Foxall, 2009, p.5). These psychogenic drives are status-related needs or simply finding a sense of serenity regarding one’s place in the social stratification system. According to psychologists, one of the basic motivational drivers is the establishment of a sense of belonging, believing that one must be recognized by peers and general society through group affiliation. Under most models, est ablishment of higher-order psychology cannot be established without this affiliation. â€Å"The satisfaction of the need for esteem produces self-confidence, prestige, power and control† (Gambrel & Cianci, 2003, p.146). People in global society also need to feel as though they are having an impact on their environment as it relates to power and control (Gambrel & Cianci). These inherent needs for recognition from society and peers are also present in youth consumer markets. According to Berten & van Rossem (2008) adolescents are especially influenced by peer relationships and feedback with whom they have strong interpersonal connections as well as their desired reference group. This is important to understand as it relates to youth markets since they are considered to be â€Å"one of the most cynical, fast-moving and fragmented markets brand owners can hope to crack† (Forsey, 2009, p.21). Usually trend conscious, the youth market is a concentrated user of social media and thus understanding their psychological make-up is important to critically assess the role of social media for modern marketing practices. Therefore, it should be said that social media is not just a recreational past-time anymore for youths and older target markets, but represents a lifestyle activity that is mainstream and a conventional social outlet. Through the use of

Marketing Communication Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Communication - Research Paper Example On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 ). As such, this essay seeks to evaluate the extent to which Apple Company effectively uses an integrated marketing communication plan. Explanation of IMC In order to evaluate the extent to which Apple utilises an integrated marketing communication plan in its operations, it is imperative to begin by defining the concept in order to get a clear understanding of its meaning. An integrated marketing communication plan is described as â€Å"a concept of marketing communication planning that seeks to evaluate the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations ,† (Cant, 2000 p.285). The aim is to coordinate the messages so that they convey the same thing at the same time to the same audience. Duplessis (2005) also posits to the effect that a company integrates or coordinates the use of these communication channels in order to give a clear and consistent message that is compelling to the customers about the products offered which also reinforces the image of the organisation. Integrated marketing communication strategy by Apple According to Buch (2010), Apple has adopted an iAd platform which is a strategy that is meant to support advertising within the iPhone fraternity. This platform integrates the use of the other applications on the iPhone at the same time and the strategy is good in that it enables the company to market its products to various users who can still enjoy the benefit of the other applications at the same time. Though this strategy has been criticised by other sectors of the society, it can be seen that it is very e ffective in as far as advertising of the products offered by Apple is concerned. The idea behind this strategy is to coordinate advertising with the other applications that can be found on the iPhone with the aim of achieving the intended objectives of remaining the leader in the iPhone and tablet industry by the company. Since 2010, it can be noted that Apple has continued to enjoy high volumes of revenue from the sale of iPhones regardless of the negative impacts in the economy that prevailed. Promotion of the products offered particularly the iPhones significantly contributed to the success of the company in its endeavour to waive negative impacts that were likely to impact on its operations. For instance, the company made efforts to spell the unique features of its products and these appealed to the interests of the customers. Promotional efforts such as the decrease in price of products such as the iPod in 2010 greatly contributed to high levels of customer satisfaction (AAPL, 2012). Other companies found it difficult to imitate and Apple harnessed this strategy in its IMC strategy with the aim of appealing to the interests of the customers. Apple’s operations were significantly impacted by various public relations crises in 2008. Despite being on top in terms of innovations in technology, Apple Inc was badly criticised by

Archeology Research Paper Essay Example | Topics and Well Written Essays - 2250 words

Archeology Research Paper - Essay Example Gertrude Bell was a prominent explorer and traveller and became one of the first mountain or rock climbers of her time (Morell 3). Bell went to Jerusalem to study Arabic, and developed an obsession for archaeology in her travels there. Kathleen Kenyon, on the other hand, was one of the most celebrated female archaeologists of the 20th century and is well-known for her cautious excavation of the earliest city of Jericho. Kenyon was full of learning, a careful and precise recorder and wrote well (Morell 3). The Leakey family finally, made of Louis, Richard and Mary, was a family of archaeologists, as well as anthropologists (Morell 3). This family is considered to have made the main strides in people’s understanding and interpretation of the development of man, or otherwise early man, in Africa (Morell 4). They all resided in Kenya where they carried out their archaeological roles. For this reason, this paper has picked Louis Leakey as its subject and will discuss his contributi ons to the field of archaeology. Louis Seymour Leakey lived from 7th August, 1903 to 1st October, 1972. He was an English archaeologist and paleoanthropologist whose career was significant in creating human evolutionary growth, in Africa, especially through his findings in Olduvai Gorge (Bowman 15). Leakey also played a vital role in developing firms for future study in Africa, as well as for advocating for wildlife protection in Africa (Bowman 15). Having been the main mover in developing a custom of palaeoanthropological inquiry, Leakey motivated the following generation to carry on with it, particularly in his own family, most of whom became famous, as well. He took part in nationwide activities of British East Africa in addition to Kenya in the 50s. In the Philosophy of Nature, Leakey affirmed Darwins evolution theory solidly and set about to establish

Internet regulation vs Free

Internet regulation vs Freedom of Speech Essay MGM v. Grokster case determines the file sharing software. Grokster is a software development company that makes peer-to-peer file sharing software making it possible for all users to share files. However, one possibility with the usage of this software is that some users start sharing copyrighted files. Most commonly copyrighted music mp3 files are shared. In this case court determined that whether making of such software can be regulated. Proponents argue that file sharing is very popular and important technology implemented today in several companies for important business tasks. It is also commonly used by individuals for normal sharing of files for important reason. Only for just one reason it is not possible to shut down the whole business. This is just beginning of the exploration of current use of technology which may expand later. Court determined that whether Grokster should be liable for this file sharing that involves copyrighted material. The pro of this case is that today as we’re bound with each other via world wide networking, it has changed the way of our living. Regulating things going on Internet has recently affected our legislations. With internet networking we can easily connect together and communicate. However, recently several cases have emerged and made it more complex to handle people communicating on the internet. There is another law case that is very hot these days, a Yahoo case. Yahoo has been disgraced in France and now fighting with Chinese government on several issues of free speech. All legal aspects of internet regulation include several security measures and protection from threats. In addition, the way of communication on the Internet has made it much easier for anyone to pass any remarks to any person far away from the location. Speech and communication on the internet has to be regulated in order to protect people from any kind of abuse. According to the Judge decision of freedom of speech that the Yahoo had the right in favor it. The con of this case is that though, we know that all humans have rights. Freedom of speech is one of the rights an individual have by birth, but this right has a limitation as well. The limitation is decided by the exposure of the speech on makes in his social environment. Freedom of speech is a right until this freedom doesn’t hurdle the other’s same right. And if this come to happen the ‘right’ of one rests no more with him. Many firms and legislations are now restricting making use of language and topics on the communication board and email. For example, many big firms like Mircrosoft do not allow specific topics to be discussed on their forums. In China a journalist was imprisoned because of the fact that he forwarded an email that contained an inappropriate language terms. Many U. S. firms are now help resolving issues in China regarding communication. Different law now governs freedom of speech on the Internet. Whatever the case it must now be the matter of great concern to regulate everything that is going on Internet. Similarly, USA and other countries several such cases were detected. Many groups, forums and companies do not allow free talk on politics and religion in order to avoid hot debates involved on these topics. In the present circumstances, especially whereby the social environment has become digital, it’s become very crucial to maintain an equilibrium so that each one can enjoy his right of freedom of speech in the most effective way. The most prominent platform for present digital social environment is ‘internet’ which has not only reduced the distances among the continents, but has also opened the opportunities for individuals to have their say on broader channels. This outgrowth in the outreach of common man’s voice has lead him to be confident on one hand and made others to suffer from the un censored voice. Law gives the right to speech, freedom of thought, freedom of choice, freedom of choosing a religion and changing beliefs. Though we have right for freedom of expression but this does not determine that we can use abusive language, make false statements, and defame others. References Internet Regulation law. Retrieved from http://bubl. ac. uk/LINK/i/internetregulation-law. htm Kirby, Carrie (2005). Chinese Internet vs. free speech Hard choices for U. S. tech giants Retrieved from http://www. sfgate. com/cgi-bin/article. cgi? file=/c/a/2005/09/18/MNGDUEPNLA1. DTLtype=tech Supreme Court Hears Two Cases Critical For Future Of Online Free Speech. Retrieved from http://www. aclu. org/scotus/2004/13918prs20050329. html

The audience in Act 1 Scene 1 of A Taste of Honey Essay Example for Free

The audience in Act 1 Scene 1 of A Taste of Honey Essay How does Shelagh Delaney establish the relationship of the main characters for the audience in Act 1 Scene 1 of A Taste of Honey? The first scene is probably the most important scene of all, as it tells us about the nature of the characters and their attitudes. The first words of the play that are stage directions play a big part. The quote the stage represents a comfortless flat . . . . . the street outside. Jazz music this tell us about the time in which they lived which was post war Britain from the jazz music. Jazz music is associated with the blues that was music about being down on your luck which was popular at these times. Mentioning that they lived in Manchester also gave a feeling of their surroundings. In Manchester at this time of the play there would have been few people of other ethnic origins as opposed to 1 in 20 British citizens being African, Asian or Caribbean origin in the 1990s. Also in that day and age it was only a tiny minority of the population on which were single parents. This would be the most important scene because it gave us an idea of what Helen and Jo are like. It tells us what there attitudes are and what sort of relationship they have. Helen reacts differently to Helen at the first impressions of the flat. While Helen is making the flat sounding a lot better than it actually is to make her feel a little bit better so she doesnt feel like a failure, Deep down inside she knows she is. Helen about the flat when she says Whats wrong with this place? . . . . . Anyway it will do for us. Jo hates the flat and expresss her feelings when she expresss to her mother I dont like it which are also the first words Jo, says in the play. Also Jo keeps pointing out faults to the flat like the roofs leaking and I bet itll smell trying to persuade Helen that the flat she had taken was a dump. You could say that Jo is pessimist and Helen is an optimist when it comes to attitudes to the flat. The setting of the flat is very depressing and greatly affects the characters of the play and brings them down. From the descriptions of the characters there are all the things people dont want to live near such as the gasworks, the slaughterhouse, tenements and a cemetery. Also when they arrive in the flat its raining which I think reflects how the characters are feeling and how low they are at the time. In the time Jo and Helen moved into the flat it was post war Britain and everything was being spent on buildings that needed restoring from the bombing during the wars. This meant that very little money was being spent to improve the condition of housing. The state of the flat affects Jo and Helen causing tension and most arguments nearly always start from living conditions of their flat. The flat also represents the chain of their life. They move from one run old flat to another that we find out when Jo says, Every place we find is the same which shows they are in a cycle they cannot break. Jo and Helen are mother and daughter, but as a reader its more of a sister relationship. Helen isnt a supportive mother and puts Jo down when she can which we find out when she says The way she bangs about! I tell you, my heads coming off. In the play there is one part where Helen offers to pay for Jo to go to Art School. Even though she says Have you ever . . . youll soon learn I dont think she means it and follow through with promises. They talk to one and other like they have no respect for each other. Jo doesnt show respect to her mother because she sees no reason to, after all, what has Helen ever done for Jo? Helen also doesnt care for Jo, as she never shows any affection to Jo at all when Jo says, Youve certainly never been affectionate with me. If Jo and Helen werent mother and daughter I think they wouldnt want to know each other if they had the choice. Its almost as if they had been forced together. The most likely subject to cause arguments is the state of the flat and how they actually treat each other. Also Shelagh Delaney uses humour, as in the form of sarcasm which relieves the tension of the atmosphere of the play and gives a little bit of light relief which Helen expresses when she says Why, have we run out of cemetery space? . . . When were gone. There is also a lot of jealousy between Jo and Helen. Jo is jealous of Helens men because she always shows affection to them rather than her. Also Jo once said I used to like one of them fancy men which also shows jealousy because Helen was hanging round him and never noticed Jo. Helen is jealous of Jo because she is young. When they first enter the flat Jo is a lot more organised than Helen and takes over the mother role because straight away she looks for sufficient heating God! Its freezing! Isnt their ant sort of fire anywhere, Helen? Also she puts a scarf round the light as a lampshade to make the room feel better with a softer light. To these characters the audience would feel tension as soon as they had walked through the door. But Shelagh Delaney tries to relax the mood with added sarcasm. When Peter enters he is presented as a brash car salesman, cigar in mouth, and from his dialogue we find he is a very selfish self-centred man. He doesnt care about anyones feelings when he says, Why dont you go home to your father? . . . Too bad to Jo that is a very sensitive issue to her, because of the fact she doesnt even know who her father is. He also tries to drag her to the pub knowing full well she that wasnt feeling well. When Peter is present she always she always wants to be there to get her mothers attention as a way of being spiteful to her. Helen acts as if Peter is an unwanted presence and tries to push him away at every advance he makes on her. But in the end she quite likes him as we find out when she says, Well, you certainly liberate something in me. And I dont think its maternal instincts either. The relationships in the first scene are very clear between Jo and Helen as we find out from the first time there is introduced. They fight as soon as they walk through the door of the flat. They both hate each other but in the end they care for each other. The relationship between Helen and Peter isnt that clear as it mentions little history, but from what Helen says hes not very nice person. We do find out that Helen had tried to escape from Peter when she says, How did you find my address. Its also clear that Jo doesnt like Peter as she tries to ruin Helens relationship with Peter. Also we know that Peter isnt interested in Jo and we find this out as Peter doesnt show any consideration to Jos feelings.

Analysing the communication process in McDonalds

Analysing the communication process in McDonalds I have made a document and analyze the communication process in one of the worlds successful and largest fast food chain, towards the achievement of business goal. I have chosen the organization is McDonalds situated in Manurewa. Primary data was collected by interviewing the Branch Manager, he is my relative. After the primary research, all the relevant findings were analyzed and evaluated based on the communication theories learned from secondary sources through our textbook, lecturer handouts, online resources and the organizations information resources. The research draws attention to the importance of these findings on how effective, efficient, accurate and up-to-date these communication processes that shoe great impact on the three levels of communication in the main team namely: Team Communication Interpersonal Communication Organization Communication Findings showed some communication barriers on each level that hinder the affectivity and efficiency of the communication processes towards the achievement of their Team goals affecting the organizational goals is well. Though some of the problems were being acted upon promptly, some were not; therefore, I came up with some suggestions that may be helpful to the subject organization towards the achievement of their business goals. 1. Introduction McDonalds is the one of the leading restaurant chains in the world, touching the lives of people every day. They improved their quality of products and services with the time. In the past McDonalds does not have drive through and 24 hour services. All of them are open for late nights. McDonalds primarily sells hamburgers, cheese burgers, chicken products, French fries, breakfast items, soft drinks, milk shakes, and deserts. 2. Interpersonal communication Interpersonal communication is communication between two people. Some books like to refer to it as face-to-face communication, or communication when people are physically present with each other. In the interpersonal communication, we research on communication between the manager and staff members and also research the communication between customers and staff. 2.1 Communication between managers and staff members When we research on McDonalds, it was found that all the restaurant employees are from different countries with different backgrounds. Employees are well educated and experienced. However, there are some drawbacks in the communication between managers and the staff members. This drawback is a language barrier. Because most of the employees have come from different countries, they speak different languages from each other. The meetings conducted at McDonalds involve managers and employees communicating to find out the problems being faced at the department. 2.2 Communication between staff members and customers In this McDonald, mostly women are in the front and attend the new customers. The woman who is attending customer is very friendly and has good communication. All staff members are trained well before to communicate effectively. To communicate well, it is necessary to talk politely and use gestures to convey meaning. The crew members give customer satisfaction through good customer service 2.3 Communication barriers There are some barriers in communication between employees and the manager:- ROLES: Roles are always defined in relationship to someone else and they determine the way you communicate with the other person. In any organisation, information flow depends on good relations of employees. Sometimes employees hide mistakes from manager because of personal relationship then it becomes a barrier in information flow. STATUS: Status become a barrier in motivation .Some of employees doesnt talk with other because of their status. New employees try to avoid communicate with the manager because of his status. POWER: Power becomes barrier in motivation and control. An organisation uses communication to motivate the employees. When we communicate, there is often some element of power or control being exercised by one person or the other, or by both. If power is too much used then the communication is frustrating. MIXED MESSAGES: It becomes a barrier in communication when non verbal communication not matches with verbal message. 3 Organisation communication In the interview with the manager we asked some general questions about the Mc Donald have to gain some knowledge about the Organisation with in the Mc Donalds. Organisation communication is divided into two major parts which is as follow:- †¢ Internal organisation communication †¢ External organisation communication 3.1 Internal organisation communication:- 3.1.1. Organisation goals:- Basic goal of McDonalds on the basis of yearly and they mainly consider about the customer service. It also includes the waste of the McDonalds. They also want to give the customer fast service they want to decrease their waste as much they can so. The few goals of McDonalds are as follows †¢ CSO (Customer satisfaction objective)-100 %( McDonalds main goal is to give customer full satisfaction) †¢ KVS (kitchen video system)-35% this is the time taken to make burgers and other fast food products in the kitchen area after every order and its normally 35 seconds. †¢ Labor-26% McDonalds want to save the labour up to 26% as they had given last year. †¢ Refunds- below 0.10 %( company wants to give less refund to the customer to earn more profit 3.1.2. Information flow within the organisation- In the organisation information flows from higher level to lower level as every information for instance a launch of new product or changing of rules firstly comes to restaurant manager and after that he pass on the information to the middle level manager or we can call them as shift manager and the shift manager pass on the information to the crew members by a team meeting or putting the information on the crew room so that everybody can read that information. And especially when a new product is launching They create a group training team and they trained them how to make new product and Kinds of precautions they have to consider while making those particular product 3.1.3. Organisation culture within the organisation:- In this organisation employees are from different communities. And mainly in this organisation islanders and Indians are working with very few of kiwi staff. The restaurant manager is kiwi and almost all the other middle level managers are islanders and including one manager belongs to china. And in this organisation everybody works without any racism and they are very comfortable with each other. The organisation climate of the McDonalds is very good because everybody communicates in professional way and they can understand each other way of communication very well. 3.2 External organisation communication:- 3.2.1 Dealing with customers:- This is the continuous part of the communication in the McDonalds and which is to be used 24 hours to serve the customer. And it is used to handle the problems of customers as well. In the McDonalds there is a specific pattern to deal with the customers which is described by the manager of McDonalds. In this part of communication is used to deal with every customer and this pattern is written is also written in every order taking register and this pattern is divided into part and those are as follows:- 1) First smile and greet to customer. 2) Take the order correctly by repeating the order to the customer 3) At last say enjoy your meal and good bye. 3.2.2. Communication with stakeholders:- In this organisation mainly restaurant manager and senior assistant manager communicate with the stakeholders and the organisation like McDonalds plays a vital role in communication with the stakeholders because they have to always to be ready to give the customer a better service and not to get a stock out of anything which is used within the organisation. 3.3 Communication barrier in organisation communication- 3.3.1 Barrier in internal organisation- Within the organisation there is communication barrier when in busy time of restaurant if crew and manager do not communicate with each other they cannot give better service to the customers and sometime it happens in heaps of busy time because everybody is busy in doing their task as faster as they can. So to get rid of it managers take the help of the other crew and manager which is available at that time to do a proper communication within the staff. 3.3.2. Barrier in external organisation- There is barrier which is occurs by the customers and stakeholders mainly because of there is sometime misunderstanding 3.3.2.1 Linguistic barrier- Along with this there is some linguistic barrier in the communication. as some of the employees which are from other countries they cannot speak as much good English to communicate and sometime it become barrier in communication in the organisation. 4 Team Communication 4.1. Team Goals Team goals are very simple make a plan and then follow it. In McDonalds teams are trained well to follow the pattern. Leader of the team asks the team to execute a plan and the whole team follows the plan. 4.2.Team Roles In a team each member has a role to fulfill the needs of the team. In McDonalds there is a branch manager, team leader or shift manager. Now there are three counters to serve the customers. On counter 1 there are three members working, on counter 2 there are two members and team leader working and on counter 3 again three members are working. Now cleaning team is there to do the cleanings and also to help the members of the team if anyone requires help and it consists of two members. So the information flow is from the both sides that are downward to upward and also upward to downward. Branch Manager Team Leader Counter Team 1 Counter Team 2 Counter Team 3 Cleaning Team 4.3.Branch Manager Now role of the branch manager is to give the order to the team leader and then team leader will give that order to the team and if there is any kind of problem to the member of the team he or she will let the team leader know and the team leader will let the manager know. So this way the information flows in a team that is both upward and downward. 4.4.Team Member The role of the team member is to contribute towards the goal of the organization. They just need to follow the orders and if they have any suggestions they can give it in the meetings organized by the team leader or by the head manager. 5.CONCLUSIONS 5.1. Interpersonal communication 5.1.1. Communication between manager and staff members According to the findings, we came up with the conclusion that due to the different background and culture of the stay members and managers, language becomes a barrier as far as communication is concerned. Because most employees are from different culture and they are new in this work might hesitate to talk to the manager about their problems. In the meetings, employees are always asked by the managers are they satisfied with their jobs and with the environment of Mc Donalds, which will ultimately motivate them to satisfy the needs of their customers as well. Indian and Chinese staff member hesitates a lot because English is not there first language. 5.1.1.1. Language barrier: Language becomes a barrier between manager and staff members because of employees are from different countries and hesitate when communicate with manager. 5.1.2. Communication between customers and staff members We find that the level of satisfaction depends on the quality of service a customer receives. In this restaurant, both men and women deal with the customers because they are trained well before they join the staff. While dealing with different customers of different background they have to communicate accurately to satisfy the customers needs. In this family restaurant every staff member communicates well with the customers to fulfil the customers needs. They speak well in English. 5.2. Organisation communication After going through all the aspects of McDonalds organisation communication we come to conclusion that both the internal and external communication of McDonalds is very necessary to run the business and earn profit. Without the proper communication, organisation cannot achieve the goals. In the McDonalds Manurewa, the staff got good communication skills and they are doing well in their business by communicating very well professionally in internal organisation as well as external organisation. 5.3 Internal organisation communication- In nutshell the McDonalds main aim is to earn profit and give the customer better service and for that they are achieving their aim by targeting this point of view. McDonalds Manurewa is very multicultural organisation so the employees enjoy each other occasion very happily. And along with this all the important information in this organisation flows from top to bottom level. 5.4 External organisation communication- In McDonalds external communication is mainly with the customers and stakeholders. And this communication is done by both the crew and managers .The dealing with customers is done by both the managers and crew but the communication with the stakeholders mainly done by managers of McDonalds. And on other side a better communication skills in the staff leads to profit of the organisation as if they can communicate well to the customers and as well as in the organisation they can achieve their goals easily. Now in McDonalds different ages, cultures and nationalities are working there together. So everybody is looking to give his idea which is good that shows there commitment towards the work but they all have different thinkings. So problems occurs in between the crew members just because they think that there idea is good but still not followed by the other members or by the group. 6. RECOMMENDATIONS 6.1. Interpersonal communication 6.1.1. Communication between customers and staff members Communication between staff member and customers is main part there. In this restaurant mostly women attend the customers. The staff is well trained and experienced. If the staff members are happy with their work environment, they can serve the customers better. Managers should also encourage members to deal with the customers to avoid any gender bias. 6.1.2 Create a positive climate The communication become better by creating a positive climate (Joan, 2001).The employees try to understand the roles of communication and working for win-win outcomes. They also enhance their communication by self disclosure. The employees should try to understand needs of the customers. Therefore, McDonalds good customer service is generated through employee satisfaction and a healthy work environment. Employees also try to learn more from old employees. 6.1.3. Communication between managers and staff members Communication between managers and staff members can be better if the meetings are held at least once a week in the organization. The managers should ask the staff members questions about their culture and background to get to know them better and to understand their behaviour, so their work environment could be set up according to their preference and comfort. Managers should also try to talk to the staff members as much as possible. 6.1.4. Making contacts Manager and employees try to make contacts with each other. We all need to be treated with respect and inclusion. These are basic human needs. Manager tries to give help to new employees who do not know about the work plan of the McDonald. New employees should make contacts with the experienced employees. Manager can help the employees who are best in communication but hesitate when they are speaking. 6.2. Organisation communication Organisation communication is vast area where everyone has to be including to targeting the aim and achieving that aim. In the organisation communication the important aspect is the organisation goals and the goals can only be achieved if the staff understand it and communicate about the goal by each other. In the organisation every individual employee has to contribute to the main organisation goal. Manger should do proper meeting with crew members to overcome communication gap in the organisation. They must take opinions of crew before implementing a new rule in the organisation so they can work as a team all the crew members must speak English with each other apart from any other languages. 6.2.1 Team communication 6.2.1.1 Conflict in Group If groups are to function well, there needs to be some conflict, because the value of group is that they bring people with diverse skills and ideas together. There, conflict is inevitable and necessary. If there is too much conflict, a group will cease to function, whereas too little conflict can lead to groupthink. Now in McDonalds a team needs to have a proper conflict shows in the diagram. If they discuss more than there is a problem and if they discuss less than there is a problem. If the team performance is not good enough then there will be a problem in Synergy. So they need to have proper to the point discussions rather than too short and to bigger meetings or discussions. 6.2.1.2 Group Dynamics Communication in a group is infinitely more complex than communication between two people. See Figure below. When two people communicate, there are two possible interactions. A B B A Now in McDonalds teams split in to four parts that is counter 1, counter 2, counter 3 and the cleaning team. On the bases of counter one there are three members that is A, B and C. Now A talks with B and B talks with C but there is no communication between A and C. If C does not talk with A then there is no interaction between team member A and C. They need to interact with each other to maintain a proper communication inside a group. If they interact with each they will automatically follow the group dynamics and the outcome will be good or improved.