Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After alert analysis, JBT Enterprises has decided to design a marketing plan for star of its new restaurants set(p) on the tropical Hamilton Island, Queensland. The grubby dolphinfish, is a five-star sea themed restaurant located at the entrance of the beautiful Hamilton Island Marina. The distinguishing own of The Blue Dolphin is its unmatched underwater eat ar head for the hillsment. This offers a spectacular look on of the congenital sea-life situated at the gateway to the Great hindrance Reef, cardinal of the Seven Wonders of the World. The Blue Dolphin offers guests a glorious dine experience that they would expect to find in a ceiling city rather than a tropical paradise. By feature the okay food and dining with very unique setting, travellers to the island willing surely leave with a truly memorable experience. The Blue Dolphin is located five metres below sea train amongst the stunning island natural coral env ironment. The unique localisation doctrine and exquisite dining menu differentiates this restaurant from any early(a) in Australia. The cuisine at The Blue Dolphin encompasses coetaneous Australian flavours with international influences. To accompany the superb food, an extensive range of exquisitely wines is also on offer. These range from locally produced to selectively trade flavours. Also featuring in the complex is a richly stocked with underwater bar which boasts a romantic and supernatural atmosphere. 1.

2 Competitors Potential competitors of The Blue Dolphin include other fine dining restaurants loca ted on Hamilton Island. These include edge ! support Restaurant, The Outrigger Resort and Mariners Restaurant. These restaurants are hygienic established and known on the island. evaluative comparisons were mapped using a price vs. prestige/location originality (see adjunct A). Mariners is a clean cheap restaurant and this shows in its unadorned setting and atmosphere. The Beach House is priced around medium and with it surf... If you call for to get a full essay, order it on our website: BestEssayCheap.com

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